About Us
Our History
It all started in 1960 in a small metal fabricating shop in Cumberland, Wisconsin. Our very first employees nurtured a culture of hard work and innovation. Through the years, we have stayed true to those values. Today, Earthquake® has grown into an international brand of purpose-built power equipment. We design and build tools for those who prefer to do the outdoor jobs themselves. With more than 50 years of expertise, you can trust Earthquake® for your landscaping and gardening needs.
1960
Earthquake® introduces the 60G (Ardis Quick Digger).
1966
The revolutionary Flex Coil shock absorbing system extends the life of the auger transmission and delivers comfortable handling.
1983
Earthquake® employs a new heavy duty gear drive system for earth augers and also introduces the first lightweight earth auger with ball bearing transmission.
1987
Earthquake® rototillers are introduced, and along with them, the first drag stake on a rear tine rototiller.
1994
The 9400E high-performance powerhead is introduced.
1995
The fishtail auger point comes to market.
1996
Chipper Shredders and Edgers are added to the Earthquake lineup.
2000
We introduce gear-driven front tine tillers to the market with the Badger model with tuck-under wheels for easy transport, and IsoVibe drag stake technology.
2005
The MC43E, with electric start, is the first of its kind.
2005
Earthquake® introduces its Viper® brand of engines.
2012
The innovative Dually™ 1- or 2-Man Earth Auger Powerhead is introduced.
2016
Superseding our successful Vector, the new Versa adapts as your garden grows with durable Tufflex removable side shields.
2018
Recognizing that inflated tires can lose pressure over time and are susceptible to punctures from unseen debris, Earthquake designers based in Cumberland, WI go to work to make a better wheel. Through the exploration of a wide variety of new designs and configurations, they distill the best features into this capable design. The tire is solid rubber and the rims are made of durable stamped steel. This wheel incorporates a very aggressive tread pattern with deep lugs that claw the ground with each revolution, and it rolls over rocks, sticks and other obstacles with ease.
2018
Earthquake introduces its new brand look January 2018. Crowning the look is an aggressive yet elegant chrome ‘E’ Badge. In addition to this focal point, Earthquake also introduces a new family of wheels featuring five deep set spokes. Featured product touch points are now rendered in a textured bright green. Rounding out the look are black handle bars contrasting with vivid glossy red body panels.
2019
Earthquake® expands its successful cultivator family with the MAC™ and MC33™ models. Both are powered by our new 33cc Viper® engine.
2020
The brand new Earthquake® Pioneer™ Dual Direction Rear Tine Tiller is introduced. This new tiller has been designed and developed at Earthquake headquarters in Cumberland, Wisconsin.
2020
Our new 5-Ton Electric Log Splitter breaks cover. Version 32229 comes with a stand for the convenience of working while standing.
2020
With the Earthquake® Acreage™ 44" Rough Cut Mower, we provide a tool for managing trails and food plots on your recreational land.
2023
The Dually Torque Reduction System™ is introduced setting a new standard for safety while drilling and reducing user fatigue by up to 75% when drilling holes.
2023
Earthquake expands its earth auger bit offering by releasing the Rapid Fire™ Planting Augers. Available in 1, 3, or 5 gallon sizes, you’ll never reach for a shovel again when planting shrubs, trees, or other potted plants.
2024
Earthquake launches its new 60V series of battery powered equipment. The 60V lineup provides professional level results that rival gas powered equipment in a dependable and convenient battery platform.
2024
The Earthquake 60V Earth Auger with an 8-Inch High-Performance Bit is the first product available as part of the new 60V system. This state-of-the-art earth auger combines the performance of gas-powered models with the convenience of electric operation, making it the perfect tool for professionals and passionate DIY homeowners alike. Whether you’re digging post holes, planting shrubs, or installing irrigation, the 60V Earth Auger is a must have tool!
Our Culture
Authenticity
We are real people living in northern Wisconsin, designing, manufacturing and marketing tilling and hole-drilling equipment and related products.
Innovation
We are resourceful and are driven to find better ways to solve consumer problems and improving quality.
Expertise & Specialization
While we do design and manufacture high quality power equipment in many categories, we specialize in tilling and hole drilling applications. Our team of product development engineers has devoted their professional careers to creating top of the line equipment for ground breaking chores.
Nimble
We can move quickly to respond to customers and consumers. We pride ourselves in innovation and solving problems.
Value Consciousness
Our Midwestern roots and culture drive us to provide products with a combination of great performance at competitive prices.
Service Focus
Our goal is to provide great service to our end users. This happens before purchase by providing product and application information to post purchase service and support.